For over four decades, Paula Scher (born 1948) has been a trailblazer in graphic design.
For over four decades, Paula Scher (born 1948) has been a trailblazer in graphic design.
Paula Scher. Photo by Jake Chessum.
Paula Scher. Photo by Jake Chessum.
After beginning her career as an art director, she became a partner at Pentagram's New York office in 1991, making her the first woman to join the studio. Paula Scher’s portfolio boasts collaborations with a wide range of clients like Microsoft, Citibank, Tiffany & Co., Coca-Cola, and the Walt Disney Company.
After beginning her career as an art director, she became a partner at Pentagram's New York office in 1991, making her the first woman to join the studio. Paula Scher’s portfolio boasts collaborations with a wide range of clients like Microsoft, Citibank, Tiffany & Co., Coca-Cola, and the Walt Disney Company.
Identity for the Microsoft Windows 8. Paula Scher/Pentagram
Identity for the Microsoft Windows 8. Paula Scher/Pentagram
Her reputation as a “master conjurer of the instantly familiar” highlights her ability to craft designs that resonate with audiences. One of her standout achievements is the transformation of Microsoft's visual identity, where she played a pivotal role in crafting the company’s modern and dynamic logo. Paula has authored several books, including “Make It Bigger” and “MAPS,” which showcase her design philosophy. Her works are part of permanent collections, including those at the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and institutions worldwide. Her contributions to design are also featured in “Abstract: The Art of Design,” a Netflix documentary series that profiles leading figures in design.
Her reputation as a “master conjurer of the instantly familiar” highlights her ability to craft designs that resonate with audiences. One of her standout achievements is the transformation of Microsoft's visual identity, where she played a pivotal role in crafting the company’s modern and dynamic logo. Paula has authored several books, including “Make It Bigger” and “MAPS,” which showcase her design philosophy. Her works are part of permanent collections, including those at the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and institutions worldwide. Her contributions to design are also featured in “Abstract: The Art of Design,” a Netflix documentary series that profiles leading figures in design.
Identity for the Microsoft Windows 8. Paula Scher/Pentagram.
Identity for the Microsoft Windows 8. Paula Scher/Pentagram.
Graphic campaign for The Public Theater in New York. Paula Scher/Pentagram.
Graphic campaign for The Public Theater in New York. Paula Scher/Pentagram.