Reinventing the conventional pitch deck

Argyle's founders raised their Series A funding in 2020. Back then, they already knew that a conventional pitch deck wouldn’t work for them—that’s why the team put their notes together in Notion. In round B, the pitch deck provided compelling and well-structured data, spiced up with storytelling techniques and interactive animations. Pre-reading this pitch, potential investors would have come to the table with more info and more profound questions about Argyle.

“Spreadsheets filled with hundreds of columns and numbers are the bedrock of Argyle’s business. They make for dry, humdrum visualization. To attract funds and grab attention, we had to find a way to leverage our data through a narrative approach. Readymag offered tools to help bring our story to life,” says Shmulik Fishman, Argyle CEO and Co-founder.

Designing narrative animations on the go

At first, Argyle planned to launch just an interactive website with embedded videos and animations. Its structure was drafted and sketched in Figma. But the most painstaking part of the project was to animate illustrations for each chapter. “I took the PSD illustrations, exported all the layers and threw them into Readymag, designing narrative animations on the go,” says Argyle product designer Pavel Kedich.